About Us

The Merino Story

The Merino Story is a New Zealand family owned and operated company based in Waikato. 

The Merino Story label is designed and manufactured in New Zealand using the best strands of 100% New Zealand Merino Wool.

Merino is a natural fibre which means it breathes well allowing you to stay cool in the heat and keep warm in the cold. We also carry a wide range of Merino

Possum clothing including Lothlorian, Native World, Koru, Merino Mink and more. We have several stores located throughout New Zealand which all have fantastic staff who would love to help you find the perfect garment.